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Sony projectors - Furthering the industry appreciation of
4K resolution as the ultimate in digital projection technology,
Technicolor, part of the Services division of Thomson, SA,
is including Sony's SXRD™ (Silicon X-tal Reflective
Display) 4K digital projection system in its digital cinema
beta test in early 2006.
The Sony projectors SRX-R110 and SRX-R105,
which began shipping last month, are the first commercially
available devices utilizing 4K technology. The Sony digital
cinema projection system is DCI-compliant, and delivers a
4096 x 2160 pixel resolution to produce four times the pixel
count of current high-definition televisions.
Technicolor's
inclusion of the Sony 4K digital cinema projection system
as part of its digital cinema deployment underscores the
importance of offering theater owners and patrons a range
of high-quality digital entertainment options.
"The
goal of digital cinema is to offer an entertainment experience
that can't be had at home, even with the best of home theater
systems," said Joe Berchtold, president of Technicolor
Electronic Distribution Services. "Sony's 4K SXRD projector
is a device that can deliver on this promise, and will provide
theatergoers a more satisfying and dynamic cinema experience.
That's why we're including the Sony projector in our beta
test next year and eventually expect to deploy a meaningful
number of them in the marketplace.
" Sony plans to begin
producing 100 SXRD projectors per month by January. In addition
to theater operators, customers include post production facilities,
movie studios and rental houses. Non-cinema applications
are likely to be in lecture halls and auditoriums, as well
as in simulation and command-and-control situations where
multiple, simultaneous views may be required for monitoring
and surveillance.
"Delivering a more satisfying theater
experience for patrons requires the active participation
of manufacturers, studios, exhibitors and solutions providers
like Technicolor," said John Scarcella, president of
Sony Electronics' Broadcast and Business Solutions Company. "Only
by working together can we provide a form of entertainment
that consumers can't get at home, and this support from Technicolor
is the perfect example of the industry cooperation necessary
for digital cinema to succeed."
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