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Tune in and turn on to a total WEGA line-up. Sony Electronics,
the creator of the 2001 Emmy-winning FD Trinitron Sony
flat screen tv picture tube, unveiled today its powerhouse
portfolio of WEGA® models for 2002.
Since its launch in 1998, the WEGA line has expanded to include
television sets ranging in screen size from 13- to 40-inches.
Accelerating the trend it created, the company will market
an all WEGA flat-screen direct-view line-up in the U.S., with
several new key models broadening the category.
"Our WEGA televisions set the industry standard in performance,
reliability and modern design," said Tim Alessi, director
of marketing for Sony Electronics' Visual Network Products
Company. "We are excited to present a flat-screen WEGA
line-up that includes every level, from feature-packed entry
to premium, analog to digital, 4:3 to widescreen, and a variety
of screen sizes. It represents an extraordinary collection
of Sony's best direct-view televisions."
Sony's expanded WEGA television line-up incorporates all
new cosmetic designs and enhanced performance technologies.
The premium models feature a Hi-Scan 1080i™ chassis
and incorporate a Digital Visual Interface (DVI-HDTV) connection
that enables copy-protected, high-definition video content
to be delivered from a DVI/HDCP (High-bandwidth Digital Content
Protection) compatible set-top box. Many of the new models
also include the company's latest Digital Reality Creation™
MultiFunction V1 circuitry, which allows user customization
of the DRC™ feature.
The XBR® television series embodies the company's innovation
in picture performance, state-of-the-art convenience features,
and contemporary design. New to the Hi-Scan XBR series is
the KV-34XBR800, a 34-inch 16:9 widescreen television. Along
with the KV-36XBR800 and KV-40XBR800 models, the 2002 XBR
series incorporates these performance-enhancing innovations:
DRC MultiFunction V1 circuitry, which gives viewers complete
control over the level of DRC picture enhancement depending
on the quality of the input signal or personal preference,
thereby displaying clear, high quality images, no matter what
the video source;
HD Detailer™ wideband video amp, which reproduces
finer image details when utilizing high definition sources
such as an HD set top box and HD satellite receiver, and;
ClearEdge VM™ wide band velocity modulation scanning,
which doubles the bandwidth capacity from last year, takes
picture enhancement a step further, enhancing not only conventional
bandwidth, but higher frequency sources like DVD players and
satellite receivers to take full advantage of 1080i chassis
for exceptional clarity and depth.
These new models continue to provide a host of performance
features, such as CineMotion™ reverse 3:2 pulldown circuitry
for optimum film-based video source display, Multi-Image Driver-X™
with Scrolling Channel Index™, Flexible Twin-View™
2-tuner picture-and-picture, and packs in powerful audio with
SRS® TruSurround™ sound.
In addition to the DVI-HDTV interface, these models also
contain two HD component video inputs (Y/PB/PR), the XBR Hi-Scan
televisions offer the highest quality connections to DVD players,
as well as outstanding performance with HD receiver/decoders.
The KV-36XBR800 and KV-40XBR800 models will be available
beginning this summer for about $2,500 and $3,500, respectively.
Also available this fall, the 16:9 widescreen KV-34XBR800
will sell for about $3,000.
Sporting a new two-tone, unique "arc" shaped design,
the HS-series, available in 32-, and 36-inch models, will
incorporate numerous high-performance step-up features found
in the XBR series. Each set will include DRC-MultiFunction
circuitry, DVI-HDTV interface, ClearEdge VM scanning, Auto
ID-1 detection, MID-X and TruSurround sound.
The KV-32HS500 model will be available in May and the KV-36HS500
will be available in August for around $1,800 and $2,300,
respectively.
Available in June, the step-up KV-32HV600 model with HD
Detailer wideband video amp and DRC MultiFunction V1 circuitry
will sell for around $2,000.
Sony's new HS, HV and XBR models also incorporate
the Memory Stick media slot for convenient viewing of favorite
JPEG images converted to dynamic 1080i high-definition quality.
With choice of full screen, index, or slide show, this new
feature provides a fast, easy way to showcase images taken
with Memory Stick media enabled digital still cameras and
camcorders.
"It's the best thing to happen to a television since
the remote control," Alessi said. "A recent report
by Info Trends Research Group indicated that consumers are
discovering the TV is a friendly, easy alternative for viewing
and sharing photos. The report was also very bullish on the
TV becoming the center of consumer photography applications
in some homes over the next five years." Alessi said.
"Equipping our new Hi-Scan TV sets with Memory Stick
feature advances this trend by connecting twodifferent medium
into one easy solution."
Memory Stick media is a widely adopted removable digital
storage format. There are currently more than 300 different
Memory Stick media compatible products available with format
support from 214 companies.
Redefining the entry-level concept, the FS series, ranging
in screen size from 13- to 36-inches, including the new 24-inch
model, offer high performance package at excellent value.
Introduced with a new side speaker design, the FS series adds
component video input, 3-line digital comb filter, improved
audio power and other convenience features.
The FS series will begin shipping in April with price range
of $250 to $1,500. The step-up FV series, available in 20-,
24-, 27-, 32- and 36-inch screen sizes, incorporates performance
enhancing ClearEdge VM wideband velocity modulation scanning,
and DynaBlack™ video technology, which expands the black
level for accurate contrast.
Housed in the new "arc" design, which is similar
to Sony's premium Hi-Scan models, the 27- to 36-inch FV models
also features a 3-D Digital Comb Filter, the popular 2-tuner
picture-in-picture, Auto 16:9 Enhanced Mode and a powerful
audio design that includes SRS TruSurround™ sound processing
with WOW™.
Scheduled to ship beginning April, the FV series will sell
from about $400 up to about $1,700.
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