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Tune in and turn on to a total WEGA line-up. Sony Electronics,
the creator of the 2001 Emmy-winning FD Trinitron® flat-screen
picture tube, unveiled today its powerhouse portfolio of Sony
Grand WEGA tv models for 2002.
Since its launch in 1998, the Sony WEGA television has expanded
to include television sets ranging in screen size from 13-
to 40-inches. Accelerating the trend it created, the company
will market an all WEGA flat-screen direct-view line-up in
the U.S., with several new key models broadening the category.
"Our Grand WEGA televisions set the industry standard
in performance, reliability and modern design," said
Tim Alessi, director of marketing for Sony Electronics' Visual
Network Products Company. "We are excited to present
a flat-screen WEGA line-up that includes every level, from
feature-packed entry to premium, analog to digital, 4:3 to
widescreen, and a variety of screen sizes. It represents an
extraordinary collection of Sony's best direct-view televisions."
Sony's expanded WEGA television line-up incorporates all
new cosmetic designs and enhanced performance technologies.
The premium models feature a Hi-Scan 1080i™ chassis
and incorporate a Digital Visual Interface (DVI-HDTV) connection
that enables copy-protected, high-definition video content
to be delivered from a DVI/HDCP (High-bandwidth Digital Content
Protection) compatible set-top box. Many of the new models
also include the company's latest Digital Reality Creation™
MultiFunction V1 circuitry, which allows user customization
of the DRC™ feature.
The XBR® television series embodies the company's innovation
in picture performance, state-of-the-art convenience features,
and contemporary design. New to the Hi-Scan XBR series is
the KV-34XBR800, a 34-inch 16:9 widescreen television. Along
with the KV-36XBR800 and KV-40XBR800 models, the 2002 XBR
series incorporates these performance-enhancing innovations:
DRC MultiFunction V1 circuitry, which gives viewers complete
control over the level of DRC picture enhancement depending
on the quality of the input signal or personal preference,
thereby displaying clear, high quality images, no matter what
the video source;
HD Detailer™ wideband video amp, which reproduces finer
image details when utilizing high definition sources such
as an HD set top box and HD satellite receiver, and;
ClearEdge VM™ wide band velocity modulation scanning,
which doubles the bandwidth capacity from last year, takes
picture enhancement a step further, enhancing not only conventional
bandwidth, but higher frequency sources like DVD players and
satellite receivers to take full advantage of 1080i chassis
for exceptional clarity and depth.
These new models continue to provide a host of performance
features, such as CineMotion™ reverse 3:2 pulldown circuitry
for optimum film-based video source display, Multi-Image Driver-X™
with Scrolling Channel Index™, Flexible Twin-View™
2-tuner picture-and-picture, and packs in powerful audio with
SRS® TruSurround™ sound.
In addition to the DVI-HDTV interface, these models also contain
two HD component video inputs (Y/PB/PR), the XBR Hi-Scan televisions
offer the highest quality connections to DVD players, as well
as outstanding performance with HD receiver/decoders.
The KV-36XBR800 and KV-40XBR800 grand wega models will be
available beginning this summer for about $2,500 and $3,500,
respectively. Also available this fall, the 16:9 widescreen
KV-34XBR800 will sell for about $3,000.
Sporting a new two-tone, unique "arc" shaped design,
the HS-series, available in 32-, and 36-inch models, will
incorporate numerous high-performance step-up features found
in the XBR series. Each set will include DRC-MultiFunction
circuitry, DVI-HDTV interface, ClearEdge VM scanning, Auto
ID-1 detection, MID-X and TruSurround sound.
The Sony KV-32HS500 wega model will be available in May
and the KV-36HS500 will be available in August for around
$1,800 and $2,300, respectively.
Available in June, the step-up KV-32HV600 model with HD Detailer
wideband video amp and DRC MultiFunction V1 circuitry will
sell for around $2,000.
Industry's First Memory Stick® Media Compatible Television
Sony's new HS, HV and XBR models also incorporate the Memory
Stick media slot for convenient viewing of favorite JPEG images
converted to dynamic 1080i high-definition quality. With choice
of full screen, index, or slide show, this new feature provides
a fast, easy way to showcase images taken with Memory Stick
media enabled digital still cameras and camcorders.
"It's the best thing to happen to a television since
the remote control," Alessi said. "A recent report
by Info Trends Research Group indicated that consumers are
discovering the TV is a friendly, easy alternative for viewing
and sharing photos. The report was also very bullish on the
TV becoming the center of consumer photography applications
in some homes over the next five years." Alessi said.
"Equipping our new Hi-Scan TV sets with Memory Stick
feature advances this trend by connecting two different medium
into one easy solution."
Memory Stick media is a widely adopted removable digital storage
format. There are currently more than 300 different Memory
Stick media compatible products available with format support
from 214 companies.
Redefining the entry-level concept, the FS series, ranging
in screen size from 13- to 36-inches, including the new 24-inch
model, offer high performance package at excellent value.
Introduced with a new side speaker design, the FS series adds
component video input, 3-line digital comb filter, improved
audio power and other convenience features.
The FS series will begin shipping in April with price range
of $250 to $1,500. The step-up FV series, available in 20-,
24-, 27-, 32- and 36-inch screen sizes, incorporates performance
enhancing ClearEdge VM wideband velocity modulation scanning,
and DynaBlack™ video technology, which expands the black
level for accurate contrast.
Housed in the new "arc" design, which is similar
to Sony's premium Hi-Scan models, the 27- to 36-inch FV models
also features a 3-D Digital Comb Filter, the popular 2-tuner
picture-in-picture, Auto 16:9 Enhanced Mode and a powerful
audio design that includes SRS TruSurround™ sound processing
with WOW™.
Scheduled to ship beginning April, the FV series from Sony
will sell from about $400 up to about $1,700.
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