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Sony is celebrating the 5th anniversary of the industry-leading
FD Trinitron Sony WEGA tv line and commemorating
five decades of innovation and leadership in the television
industry.
In 1998, Sony boldly changed the television landscape by
introducing the industry's first flat screen CRT television,
the FD Trinitron WEGA. By creating a flat screen CRT, this
breakthrough technology delivered outstanding corner-to-corner
picture performance with enhanced contrast and brightness.
Since its launch, more than 40 million WEGA sets have been
sold worldwide.
"As the legendary leader in the television category,
Sony has always taken great pride in innovative new trends
that benefit the entire industry," said Tim Baxter, senior
vice president of marketing in Sony Electronics' Home Products
Division. "Since its introduction five years ago, the
FD Trinitron WEGA has revitalized and redefined the direct
view television category."
Today, Sony stays true to its award-winning heritage by offering
more than 60 television models across a variety of display
technologies, including Grand WEGA™ LCD-based rear projection,
flat panel plasma and LCD WEGA™ DTV models that elevate
the viewing experience and answers consumers' savvy demands.
"In just five short years, the Sony lcd WEGA family
has evolved to become the foundation for all of our innovations
in digital television," Baxter added. Sony is offering,
without question, the broadest range of display options
available today."
In October 1968, Sony launched the first Trinitron color
television (KV-1310) in Japan. History was made as the company
incorporated its unique Trinitron® CRT--- a single-gun,
three-beam Aperture Grille with a cylindrical flat screen---
which eliminated horizontal crossbars and created a vertically
flat screen for a brighter, detailed and richer picture performance.
Sony's Trinitron CRT was recognized with a technical Emmy®
Award for the development of the Trinitron picture tube. For
the next 30 years, Trinitron technology continued to maintain
a leading technological edge.
As a company of firsts, Sony has achieved many television
innovations, including these highlights:
- In 1976, Sony unveiled the largest color TV set (32-inch
model)
- In 1985, the first XBR models were introduced, which started
the trend of premium, large-screen televisions
- In 1998, Sony introduced the industry's first flat-screen
CRT direct view set, the FD Trinitron WEGA in 32- and 36-inch
models
- In 1998, Sony introduced the first integrated widescreen
HDTV, a 34-inch 16:9 FD Trinitron WEGA
- In 2001, Sony unveiled the world's largest flat screen
CRT, a 40-inch FD Trinitron WEGA
- In 2001, Sony announced its 50-inch XBR widescreen Grand
WEGA LCD-based rear projection TV
In 2002, Sony launched its first consumer plug-and-play LCD
Plasma WEGA models (32-, 42-inch) with built-in NTSC tuner
and speakers; and In 2003, the first flat-screen 30-inch XBR
LCD WEGA was introduced at the Consumer Electronics Show.
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