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Continuing its move to provide consumers with high performance
options in the flat panel television arena, Sony Electronics
today introduced its first flat panel Sony LCD tv
for the U.S. market. The 30-inch widescreen, high-resolution
TV incorporates the new WEGA Engine digital processing system
and a chic, modern design for sophisticated videophiles.
The new Sony KLV-30XBR900 model features 1280 x 768 resolution
and a unique LCD panel driver that delivers exceptional, detailed
picture quality. The new model is a two-piece LCD panel and
media receiver unit ensemble that incorporates a stylish,
floating panel display designed to complement and enhance
any entertainment set-up.
"Our new Sony XBR LCD television smodel with the innovative
WEGA engine system clearly demonstrates that all flat panel
TVs are not created equal," said Tim Baxter, senior vice
president of marketing for Sony Electronics' Visual Network
Products Division.
The new LCD TV features Sony's proprietary WEGA Engine™
system, which delivers superb picture quality from any video
source by minimizing the number of digital-to-analog conversion
processes and maximizing picture performance. This full digital
processing engine includes unique technologies, including:
The first step in the digital processing system, Direct
Digital circuitry, which increases signal to noise ratio when
converting the signal from analog to digital;
Digital Reality Creation™ MultiFunction circuitry,
which gives viewers control over the level of DRC™ circuitry
depending on quality of input signal, thereby displaying clear,
stable images, no matter what the video source; and
MID™-X (Multi Image Driver), maintains the integrity
of a converted signal by minimizing image loss in the scaling
process, providing unique Flexible Twin View™ picture
and picture features.
Other unique digital processing technologies incorporated
are the LCD panel driver and CineMotion™ reverse 3:2
pulldown circuitry. The LCD panel driver improves fast-action,
motion picture quality. The new set boasts a wide viewing
angle of 170 degrees further ensuring outstanding, brilliant
image display available even at wide viewing angles.
The advanced picture technologies of the KLV-30XBR900 are
complemented by a stylish design. The ultra-slim, floating
panel display is connected via a proprietary A/V cable to
the supplied Media Receiver Unit (MRU), a convenient set-top
box component that easily connects to any video and audio
source. The MRU houses the WEGA Engine system and all necessary
inputs, as well as a Memory Stick® media slot for viewing
JPEG images converted to high-definition quality.
The MRU also incorporates a Digital Visual Interface (DVI-HDTV)
connection that enables copy-protected, high-definition video
content to be delivered to the unit from a DVI/HDCP (High-bandwidth
Digital Content Protection) compatible set-top box, such as
Sony's new SAT-HD200 HD/DIRECTV receiver.
In addition to the DVI-HDTV connection, the new Sony LCD
WEGA television includes six different inputs to maximize
the viewing experience. The new model offers versatile options
for connecting to a variety of audio and video components.
It has three S-video inputs, as well as two component video
inputs for connection to HD sources like digital satellite,
cable and HD receivers, and even a monitor out connection.
Convenience features include the Flexible Twin View™
feature, which allows simultaneous viewing of two programs
from two different sources side by side, and a Favorite Channel
function for previewing and selecting from eight channels.
Audio features include built-in speakers, totaling 20-watts
audio power, with TruSurround® sound processing for a
thrilling cinematic experience.
The Sony KLV-30XBR900 30-inch LCD WEGA television will be
available in February for about $6,000.
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