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Enhancing one of the most comprehensive lineups of flat
panel televisions, Sony Electronics today introduced the world's
largest integrated high-definition flat panel LCD
televisions.
This new 42-inch model, along with another 32-inch flat-panel
LCD integrated HDTV are both part of Sony's acclaimed XBR®
series. The expanded flat-panel lineup also includes a 50-inch
HD-ready XS series Plasma WEGA™ TV.
These three Sony flat panel lcd sets include the advanced
WEGA Engine™ system and a variety of picture enhancement
technology features that will delight the home theater entertainment
and HDTV enthusiast.
The 42-inch KDL-42XBR950 and the Sony 32-inch KDL-32XBR950
are now Sony's largest flat-panel HD integrated LCD TV models,
expanding the company's rapidly-growing LCD category. They
both feature an ATSC/QAM compatible tuner. Unique to the new
models is the Twin View™ Picture-And-Picture feature,
which allows users to watch high-definition and analog programs
simultaneously.
"The introduction of these high-definition XBR LCD
WEGA lcd models clearly demonstrates the rapidly increasing
demand for flat-panel television and our goal to provide the
widest choice of screen sizes and display technology,"
said Tim Baxter, senior vice president of marketing of Sony's
Home Products Division. "Consumers look to Sony for the
latest in television technology and outstanding picture quality.
And all three sets deliver the latest technology and the ultimate
picture performance with the Sony proprietary WEGA Engine
system."
With the two new television sets, the company now offers
nine Sony LCD WEGA models ranging from 15-inch to 42-inch
screen sizes.
The Sony flat panel plasma TV category continues to grow
and Sony is leading the trend with its latest 50-inch model
in the Plasma WEGA XS series. The new KE-50XS910 unit incorporates
many of the XBR series' features, including the re-engineered
plasma panel driver, the WEGA Engine system, Memory Stick®
media playback, a DVI-HDTV connection and twin surround audio
system for an outstanding home entertainment experience.
"Sony is the major force in the U.S. plasma market,"
Baxter said. "The best way to reinforce our number 1
position is with the introduction of the latest 50-inch plasma
display, offering power and performance in one easy-to-use
package."
Sony now offers eight Plasma WEGA models in the U.S., ranging
in screen sizes from 32-inch to its flagship 61-inch integrated
HD XBR series model.
The three new models all incorporate the newly-advanced
WEGA Engine™ system, which offers dynamic contrast and
sharpness. It's an all digital processing system that reduces
the amount of analog to digital conversions for minimized
video artifacts that can occur during the conversion. The
Block Noise Smoother feature further minimizes video noise
sometimes found in 480p sources from DVD players and satellite
receivers that process MPEG2 compression.
- Direct Digital II circuitry that optimizes incoming video
signals to minimize video artifacts for cleaner signal processing;
- Digital Reality Creation® MultiFunction circuitry
that bit maps any NTSC source (DVD, VHS, DBS, Cable, etc.),
creating a picture that rivals high definition resolution;
and
- MID®-X (Multi Image Driver) circuitry that displays
high-definition and conventional pictures for the ultimate
picture-and-picture performance.
- CineMotion® reverse 3:2 pulldown circuitry is also
included for the finest film-based video source display.
In addition to the WEGA Engine system, the new Sony XBR
models incorporate a proprietary panel driver LSI (Large Scale
Integrated circuit) for LCD, which improves response rate
resulting in minimized image blur for fast action scenes.
For greater contrast, a new contrast enhancer function automatically
adjusts brightness and contrast to maximize picture reproduction,
especially in dark scenes.
They also include the industry standard DVI-HDTV (Digital
Visual Interface) connection, ensuring improved contrast and
detail with better white tone and video noise reduction---
without the quality losses associated with a typical analog
connection.
Additionally, the Sony XBR models include a high quality
i.LINK® digital interface for D-VHS support, an advanced
Memory Stick® media slot for JPEG still images, MPEG video
and MP3 audio playback, and five sets of A/V inputs (3 composite,
2 component). This allows for easy hook up to a Sony DVD Dream™
system, ES series audio/video components or any DVD player
with room for a Mini-DV camcorder, and even a VCR.
The new flat panel sets have sleek, floating screen design,
and the 42-inch XBR lcd model also features removable speakers
for flexibility in custom installations.
The KDL-42XBR950 and KDL-32XBR950 LCD TV models boast a
wide viewing angle of 170 degrees and will be available in
January for about $10,000 and $5,500, respectively, while
the KE-50XS910 plasma TV will be available this winter for
about $10,000.
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