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Sony Electronics introduced today the industry's
most comprehensive lineup of 12 Digital Cable Ready, fully
integrated Sony HDTV sets, forging the way for digital
cable subscribers to conveniently access digital cable service.
The new HDTV sets range in screen sizes from 30- to 60-inch
models in the FD Trinitron® WEGA® direct-view CRT,
Grand WEGA™ microdisplay LCD and the CRT rear projection
television categories.
In addition, Sony unveiled two high-definition
digital video recorders, featuring an integrated hard disk
drive for recording and control of live broadcasts and
an electronic program guide for easy access to a variety
of high definition programming. All of these new products
will be designed to comply with CableLabs® CableCARD™ technology.
CableCARD is a removable security module which, when inserted
in a digital cable ready receiver or TV, enables the delivery
of secure, digital audio/video content. It allows consumers
to receive digital cable programming, including HDTV content
without the need of a cable box from the local cable operator.
Where supported, CableCARD modules will be provided by
cable operators to consumers upon request.
Sony Electronics'
ongoing, aggressive efforts to deliver the ultimate HDTV
viewing experience to consumers have led to this expansive
lineup that merges digital cable receiver technology with
advanced high definition television for simplicity and
convenience. This, along with the planned CableCARD-based
interface make Sony's new televisions compatible with virtually
all cable TV systems across the country.
"There are
currently more than 70 million cable TV subscribers, and
more high-definition content is becoming available to them
every day," said Tim Baxter, senior vice president
for Sony Electronics' Home Products Division.
"As
the leader in the U.S. DTV market, it's our goal to support
this trend by enhancing the consumer viewing experience
and providing the latest technology through a line of new
products that allows easier access to digital content."
The new HDTV sets,
designed to include a CableCARD-based interface, provide
a comprehensive HD solution and will feature a variety
of advanced picture technologies, including:
- Integrated
ATSC/QAM/NTSC tuner for access to over-the-air digital
high definition broadcasts, as well as digital cable programming
- HDMI™ technology with HDCP (High Definition Multimedia
Interface with High Definition Copy Protection) technology,
which is the latest interconnect between digital sources,
supporting both uncompressed high definition video and
multi-channel digital audio through a single cable. HDMI
is an enhanced version of DVI-HDTV and is backward compatible
- Digital Reality Creation™ MultiFunction V1 circuitry,
which provides control over the level of DRC™ circuitry
depending on quality of input signal, thereby displaying
clear, stable images, no matter the video source
- MID™-X
Multi Image Driver, which maintains the integrity of a
converted signal by minimizing image loss in the scaling
process and provides Flexible Twin View™ picture
and picture features
- CineMotion™ reverse 3:2 pulldown
circuitry for optimum film-based video source display;
and
- Memory Stick™ media slot for convenient JPEG
and MPEG1 file playback. It can also display customized
slide show with MP3 file background music. The new sets
are compatible with Memory Stick Pro™ and Memory
Stick Duo™ media formats.
Leading this year's FD Trinitron WEGA direct-view
TV line is the 34-inch widescreen KD-34XBR960 with top-of-the-line
performance features and advanced picture technologies
for a breathtaking viewing experience.
Utilizing second
generation Super Fine Pitch™ CRT technology, which
was developed exclusively for displaying high definition
content, the KD-34XBR960 produces true to life, high-resolution
images with virtually no visible vertical scanning lines
on the screen for outstanding corner to corner image precision.
The KD-34XBR960 34-inch model will be available in June
for about $2,200.
Sony is also adding the XS-series to
the FD Trinitron WEGA lineup. The expanded line will also
feature Super Fine Pitch technology and include the widescreen
34-inch KD-34XS955, KD-30XS955 30-inch and 4:3 KD-36XS955
36-inch models. The widescreen models will be available
for $2,000 $1,400, respectively in August and the 36-inch
model will sell for around $1,900 in October.
In
the Grand WEGA microdisplay LCD rear projection television
category, there will be six new fully integrated HDTV models.
Available in 42-, 50-, 55- and 60-inch screen sizes, the
broad lineup of Grand WEGA televisions offers a wide choice
in cosmetic styling.
These televisions utilize a proprietary
LCD Optical Engine with Sony's WEGA Engine™ system
to deliver exceptional, detailed picture quality from any
video source by minimizing the digital-to-analog conversion
process.
The Grand WEGA line consists of the KDF-42WE655,
KDF-50WE655, KDF-55WF655, and KDF-60WF655 models, which
all have new design features. They will be available in
September for $2,800, $3,000, $3,700 and $4,000, respectively.
The step-up KDF-55XS955 and KDF-60XS955 models will be
available in September as well for about $4,000 and $4,400.
Sony is also introducing two CRT rear projection, fully
integrated high definition televisions, designed with a
CableCARD-based interface, in 51- and 57-inch widescreen
models. This year's KDP-51WS655 and KDP-57WS655 models
will be available in September for around $2,100 and $2,400,
respectively.
For
the 10 million existing DTV owners who want access to digital
cable high definition content, Sony introduces a new line
of HD digital video receiver/recorders. The new recorders,
the DHG-HDD100 and the DHG-HDD200, provide access to encrypted
high-definition and standard-definition digital cable services
when paired with a CableCARD. They also provide access
to legacy analog cable services, as well as non-subscription
services such as high definition digital terrestrial and
analog broadcasts.
The DHG-HDD200 digital video recorder
can record and store up to 250 hours of standard definition
programming or at least 25 hours of maximum bit rate high-definition
content on its internal hard drive. The DHG-HDD100 will
record up to 120 hours of SD programming and at least 12
hours of HD content.
- HDMI digital video output
with backwards compatibility to DVI monitors
- Integrated
electronic program guide (EPG) for convenient on-screen
display of variety of programming
- Component video output
for connection to many high-definition TVs
- Several standard-definition
analog outputs for connection to legacy recording equipment
or analog TVs
- Multiple display formats and flexible aspect
ratio settings for outstanding reproduction of all broadcast
formats on a wide variety of DTVs
- Dolby® Digital 5.1
channel audio decoding with digital optical audio output
- USB and data ports for connecting accessory devices
- Memory Stick™ media slot for convenient JPEG and
MPEG1 file playback. It can also display customized slide
show with MP3 file background music
- and A five device universal
remote control. The DHG-HDD100 and the DHG-HDD200 digital
video receiver/recorders will be available this fall for
about $700, and $800, respectively.
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