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Responding to increasing demands from home theater enthusiasts
for advanced TV technology, Sony Electronics today unveiled
new 50- and 60-inch, 16:9 Sony LCD projection TV
from the Grand WEGA™ television line up.
The new KF-50XBR800 and the Sony KF-60XBR800 lcd projection
television feature a second generation, proprietary "Optical
Engine," which incorporates three wide XGA LCD panels
and a sophisticated UHP (Ultra High Pressure) lamp system
that renders high-resolution images with improved contrast
and clarity across the entire screen.
"We're experiencing explosive growth in the widescreen,
large-screen TV category," said Tim Alessi, director
of marketing for Sony Electronics' Visual Network Products
Division. "These new Grand WEGA models offer videophiles
a powerful combination of new LCD TV technology and outstanding
picture performance in an attractive, modern design."
The Optical Engine utilizes Sony's three wide XGA high-resolution
LCD panels, one for each of the RGB signals. This breakthrough
technology results in a total of 3.15 million dots resolution
for a crisp and consistent picture across the screen and from
corner to corner. Unlike most other projection televisions,
the use of these LCD flat panels eliminates phosphor burning
and misconvergence. Also, with the proprietary dot line inversion
drive technology, the set delivers images virtually free of
blurring, shading and ghosting.
The Optical Engine also features a special lens system that
allows the rear-projection set to have a lightweight, ultra-slim
cabinet design. The lens system bends the light path, creating
an ultra-short focal point while maintaining high levels of
brightness. This proprietary lens system delivers vivid images
from the center of the screen all the way to the edges.
In addition, the new Grand WEGA lcd models incorporate an
improved Green Trim filter for greater contrast ratio as well
as new UV filter for improved black levels. As a result, the
new models display a 25 percent improvement in overall black
levels, further enhancing picture brightness and contrast.
Advanced screen technology is used in the new models for
improved picture display. The Superfine Pitch Lenticular screen
has a pitch of just 0.155 millimeter -- only one-quarter of
conventional screens -- which enables faithful reproduction
of high-definition digital broadcasts. It also expands the
viewing angle vertically for wide vertical viewing angle of
60 degrees. The High-Contrast Double Anti-Reflective screen
produces sharp images by allowing only 1.5 percent of ambient
light to be reflected back at the viewer.
The Sony Grand WEGA LCD projection television sets have a
native resolution (1366 x 768) higher than 720p and accept
1080i high-definition signals when paired with a digital set-top
box via HD component connections, as well as progressive-scan
DVD signals. The set automatically converts all content to
a high-resolution progressive output for a picture that is
realistic and consistent.
The new sets feature Sony's Digital Reality Creation™
MultiFunction V1 circuitry (DRC) and CineMotion™ reverse
3:2 pull-down technology. The DRC MultiFunction V1 circuitry
gives viewers complete control over the level of DRC™
picture enhancement depending on the quality of the input
signal or personal preference, thereby displaying clear, high
quality images, no matter what the video source. The CineMotion
process minimizes motion artifacts caused when 24-frame-per-second
film is transferred to 30-frame-per-second video. The combination
of these two technologies result in a superb picture with
improved sharpness and enhanced image dimensionality.
They also include the Multi-Image Driver™ X (MID-X),
a high performance picture-and-picture feature that allow
viewers to simultaneously watch analog NTSC television broadcasts
and high-definition programming side-by-side.
The new KF-50XBR800 and KF-60XBR800 models incorporate a
secure Digital Visual Interface (DVI-HDTV) connection that
enables copy-protected, uncompressed high-definition video
content to be delivered to the TV from a DVI/HDCP (High- bandwidth
Digital Content Protection) compatible set-top box, such as
Sony's SAT-HD200 HD/DIRECTV receiver.
The new sets also include nine different video inputs to
ensure optimal viewing. In addition to three S-video inputs,
these offer two component video inputs for connection to such
high-definition sources as digital satellite, cable, progressive
scan DVD player, or HD receiver set-top boxes.
Additionally, a Memory Stick® media slot is incorporated
for fast, easy access to favorite JPEG images converted to
XGA images in high-definition quality. With a choice of full
screen, index, or slide show, this feature provides a fast,
easy way to showcase images taken with Memory Stick media
enabled digital still cameras and camcorders*.
To complement the outstanding picture quality, the Sony Grand
WEGA TVs incorporate TruSurround™ SRS® audio sound
processing with BBE, SteadySound™ automatic volume control
and a Multi-Amp Speaker System to independently drive the
three-way, six-speaker system for dynamic audio performance.
Positioned at either side of the screen, this speaker system
provides powerful sound reproduction, adding to the cinematic
viewing experience.
Available this fall, the KF-50XBR800 and the Sony KF-60XBR800
models will sell for about $5,500 and $6,500, respectively.
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