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Experience the dynamic evolution and expansion of the 2003
Sony flat screen tvs, fixed pixel device
models. Sony today unveiled a broad portfolio of flat panel
plasma and LCD models under its popular WEGA® brand, with
technological innovations that set the industry standard in
advanced television picture performance.
Leading the transition to HDTV, the company also announced
its first fully integrated XBR® Plasma WEGA flat panel
models, as well as XBR Grand WEGA LCD-based rear projection
models. The Plasma WEGA lineup also includes a new XS series,
upping the total to nine new fixed pixel TV models for 2003.
These new models also incorporate Sony's proprietary WEGA
Engine™ technology, a fully digital processing system
that significantly enhances picture quality.
"We are seeing tremendous demand for flatscreen and
fixed pixel devices in the television arena," said Tim
Baxter, senior vice president of marketing for Sony Electronics'
Visual Network Products Division. "We expect to continue
our leadership position with the industry's most versatile
product selection and hot, technical innovations and design."
The second generation WEGA Engine system, featured in the
new Plasma WEGA sets and Grand WEGA LCD rear projection models,
integrates advanced digital circuitries to maximize picture
performance from any video source by minimizing the number
of digital-to-analog conversion processes. This full digital
processing engine includes:
- Direct Digital II circuitry, which optimizes incoming
video signal to minimize video artifacts for cleaner signal
processing;
- Digital Reality Creation® MultiFunction circuitry,
which bit maps any NTSC source (DVD, VHS, DBS, Cable, etc.),
creating a picture that rivals high definition resolution;
and
- MID®-X (Multi Image Driver) circuitry, which displays
high-definition and conventional pictures for the ultimate
picture-and-picture performance.
- In addition, CineMotion® reverse 3:2 pulldown circuitry
is included in the new flatscreen sets for best possible
film-based video source display.
Leading the new Sony Plasma WEGA lineup are three flagship
XBR series models (KDE-42XBR950, KDE-50XBR950, KDE-61XBR950),
including the new 61-inch screen size with a built-in ATSC
tuner for access to over-the-air high definition broadcasts,
as well as Clear QAM tuning for access to digital terrestrial
and unscrambled local digital channels from many cable service
providers.
In addition to the WEGA Engine system, the new XBR plasma
models incorporate a re-engineered plasma panel driver LSI,
which integrates the Digital Component Processor for greater
color contrast range and sharpness, resulting in brilliant
and crisp images. The new sets have sleek, floating screen
design, and the 61-inch XBR model also features removable
speakers for flexibility in custom installations.
For digital imaging enthusiasts, convenient JPEG and MPEG1
file playback is available via the Memory Stick® media
slot found on a new slimmer Media Receiver Unit (MRU), a convenient
set-top component for easy connection to any video and audio
source. The MRU houses both i.LINK® and DVI-HDTV digital
interfaces for receiving and displaying copy-protected high-definition
programs.
The dazzling visual experience is further enhanced by a
twin surround system (Virtual Dolby®, TruSurround®
SRS®), steady sound (BBE) and a TOS link connection, which
provides rich, multi-channel surround sound with applicable
over-the-air ATSC or digital cable (Clear QAM) broadcasts
for high performance audio.
The Sony KDE-42XBR950 (1024 x 768 resolution), the KDE-50XBR950
(1365 x 768 resolution) and the KDE-61XBR950 (1365 x 768 resolution)
Plasma WEGA models will be available this fall for about $9,000,
$13,000 and $20,000 respectively.
Responding to the fast growing plug-and-play plasma category,
the XS series Plasma WEGA models offer a step-up solution
to the industry leading all-in-one TS series. Featuring an
attractive new design, the new 37-inch screen size model,
KE-37XS910 (1024 x 1024 resolution), and the 42-inch KE-42XS910
(1024 x 1024 resolution) unit incorporate many of the XBR
series' features, including the re-engineered plasma panel
driver, WEGA Engine system, Memory Stick media playback, DVI-HDTV
connection and twin surround audio system for an unforgettable
plasma experience.
The KE-37XS910 and the KE-42XS910 Plasma WEGA models will
be available this fall for about $6,500 and $7,500 respectively.
"We are vigorously expanding the plasma display market,"
added Baxter. "Our new XBR Plasma WEGA sets are everything
you wished a flatscreen can be, one that delivers superb high
definition picture performance without sacrificing style,
and the XS series provides a more affordable, yet stunning
plasma experience."
The extended line of Plasma WEGA family also includes the
TS2 models, KE-32TS2 and KE-42TS2 available now for about
$5,000 and $7,000, respectively.
New to the popular Grand WEGA LCD-based rear projection
lineup are the 60-inch KDF-60XBR950 and the new 70-inch screen
size KDF-70XBR950 widescreen models with built-in ATSC tuner,
Uniform Brightness Screen™ technology, enhanced Memory
Stick media playback, both i.LINK and DVI-HDTV digital interfaces,
and a new design. They are also Clear QAM tuning capable for
access to digital terrestrial and unscrambled local digital
channels from many cable service providers.
The XBR Grand WEGA models incorporate the WEGA Engine system
with a proprietary LCD Optical Engine, which contains the
new 0.87-inch wide XGA LCD panels (one for each of the RGB
signals). These panels achieve 3.28 million dots resolution,
resulting in exquisite, detailed picture quality. Sony's exclusive
LCD panel may be miniscule in size, but its advancements include
increase in resolution and a 20 percent improved contrast
ratio.
The Grand WEGA models' use of LCD flat panels in reproducing
images eliminates uneven aging of phosphors and does not require
periodic convergence adjustments. In addition, with the unique
dot-line inversion drive technology, the sets deliver images
virtually free of blurring, shading and ghosting.
The Optical Engine also features a special 11-element lens
system that allows the rear-projection set to have a lightweight,
ultra-slim cabinet design. The lens system creates an ultra-short
focal point while maintaining high levels of brightness. This
proprietary lens system delivers vivid images from the center
of the screen all the way to the edges.
The KDF-60XBR950 and KDF-70XBR950 Grand WEGA models will
be available in October for about $5,500 and $7,000, respectively.
The expanded Sony LCD rear projection TV line for the fall
also includes the recently announced KF-42WE610, KF-50WE610
and the KF-60WE610. All will be available in September for
about $2,800, $3,300 and $4,000, respectively.
Aggressively pursuing LCD picture display excellence, Sony
also introduced two additional LCD WEGA flat-panel sets in
21-inch and 23-inch screen sizes. The KLV-21SR2 (standard
aspect ratio; 1024 x 768 resolution) and the KLV-23HR2 (widescreen
aspect ratio; 1280 x 768 resolution) models are all-in-one
LCD TVs with built-in NTSC tuners, speakers and pedestals,
perfect for any room in the house or office.
The new LCD WEGA flat screen sets also incorporate core
elements of the WEGA Engine system, such as the proprietary
Direct Digital circuitry to optimize incoming video signal
for improved image processing, the new LCD panel driver that
improves fast action and motion picture quality, the Digital
Reality Creation circuitry to create pictures that rival high
definition, and CineMotion reverse 3:2 pull-down conversion
for the best possible film-based video source display.
Additionally, they feature a wide viewing angle of 170-degrees
(measured at 10:1 contrast ratio) both horizontally and vertically,
a 3D digital comb filter for high horizontal and vertical
resolution along with reduced video noise, and the WOW™
audio effect for enhanced audio performance.
The KLV-23HR2 unit also includes Wide Modes that allow users
to toggle through Normal, Full, Zoom and Wide Zoom, right
from the remote commander, as well as enhanced Memory Stick
media slots for displaying JPEG images and MPEG1 file playback.
It also features a DVI-HDTV interface for displaying copy-protected,
high-definition video content from a DVI/HDCP (High-bandwidth
Digital Content Protection) compatible set-top box..
Available in October, the flat screen KLV-21SR2 and the
Sony KLV-23HR2 LCD models will sell for around $1,800 and
$2,700, respectively.
The Sony KLV-30XBR900 and the recently announced KLV-23HR1
and KLV-15SR1 models complete the growing LCD WEGA television
family. These models are available now for about $4,500, $2,300
and $900, respectively.
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